Past years’
results.
All time best
Waitrose: All Butter (2023)All time worst
Sainsbury’s (2021)Current best
M&S: Classic (2025)Current worst
Iceland (2025)Averages over the years.
2025
M&S: Classic
Waitrose: All Butter
Morrisons: The Best- Sainsbury’s: Taste the Difference
- Lidl: Deluxe
- Aldi: Specially Selected
- Asda: Exceptional
- Waitrose: No.1 Brown Butter with Cognac
- Sainsbury’s
- Morrisons
- Asda: OMV!
- Iceland
2024
Waitrose: All Butter
M&S: Classic
Tesco: Finest- Lidl: Deluxe
- M&S: The Collection
- Sainsbury’s: Taste the Difference
- Aldi: Specially Selected
- Waitrose: No.1 Brown Butter with Cognac
- Mr. Kipling: Deep Filled
- Aldi: Specially Selected Frangipane
- Lidl: Favorina
- Morrisons: The Best
2023
Waitrose: All Butter
Iceland: Luxury
Lidl: Deluxe- Sainsbury’s: Taste the Difference
- M&S: The Collection
- M&S: Puff Pastry
- Co-op: Irresistible
- Tesco: Finest
- Sainsbury’s
- Co-op
- Waitrose: Essential
- Tesco
2022
M&S: Classic
Tesco: Finest
Morrisons: The Best- Sainsbury’s: Taste the Difference
- Asda: Extra Special
- M&S: The Collection
- Lidl: Deluxe
- Iceland
- Co-op: Irresistible
- Morrisons
- Tesco Finest: Spiced Rum
- Mr. Kipling: Deep Filled
2021
M&S: Classic
Tesco: Finest
Lidl: Deluxe- Sainsbury’s: Taste the Difference
- Morrisons
- Asda
- Iceland
- Asda: Luxury Sloe Gin
- Aldi: Specially Selected
- Co-op: Irresistible
- Tesco: Plant Chef
- Sainsbury’s
2020
M&S: Classic
Lidl: Deluxe
Aldi: Specially Selected- Asda: Extra Special
- M&S: Puff Pastry
- Tesco
- Co-op
- Sainsbury’s: Taste the Difference
- Mr. Kipling: Deep Filled
- Morrisons: The Best
- Tesco: Finest “Crumble”
- Aldi: Holly Lane
2019
Tesco: Finest
M&S: Classic
Lidl: Deluxe- Waitrose: All Butter
- Mr. Kipling: Deep Filled
- Iceland: Luxury
- M&S: The Collection
- Tesco
- Morrisons: The Best
- Sainsbury’s: Taste the Difference
- Aldi: Specially Selected
- Asda
- Greggs
2018
Lidl: Deluxe
Iceland: Luxury
M&S: The Collection- Morrisons: The Best
- M&S: Classic
- Aldi: Specially Selected
- Co-op: Irresistible
- Tesco Finest: Spiced Rum
- Mr. Kipling: Deep Filled
- Sainsbury’s: Taste the Difference
- Asda: Extra Special
- Morrisons: Bakery
2017
Lidl: Deluxe
Sainsbury’s: Taste the Difference
Tesco: Finest- Iceland: Luxury
- Tesco
- M&S: Classic
- Greggs
- Waitrose: All Butter
- Co-op: Irresistible
- Morrisons: The Best
- Asda: Extra Special