2025Sainsbury’sTaste the Difference

Looks
80%
Sugar
63%
Pastry
72%
Filling
82%
Value
43%
Total
70.76%
    See the judges’ scores
    JudgesLooksSugarPastryFillingValueTotal
    Claire82.90%
    Dave63.98%
    Lewis74.32%
    Mike61.85%
    Total80%63%72%82%43%70.76%

    2024Sainsbury’sTaste the Difference

    Looks
    72%
    Sugar
    59%
    Pastry
    77%
    Filling
    69%
    Value
    61%
    Total
    69.09%
      See the judges’ scores
      JudgesLooksSugarPastryFillingValueTotal
      Andy78.01%
      Dave68.86%
      Emma85.80%
      Euan81.82%
      Fraser72.90%
      Heather57.67%
      Jade80.68%
      Jeff68.92%
      Katie64.77%
      Katy45.40%
      Kirsty74.32%
      Lewis42.33%
      Lucy65.23%
      Michelle59.21%
      Mike88.01%
      Pete55.40%
      Rob84.03%
      Stuart70.34%
      Total72%59%77%69%61%69.09%

      2023Sainsbury’sTaste the Difference

      Looks
      88%
      Sugar
      78%
      Pastry
      79%
      Filling
      60%
      Value
      65%
      Total
      71.45%
      • The Picture-Perfect Pie award for the best looks.
      See the judges’ scores
      JudgesLooksSugarPastryFillingValueTotal
      Andy80.57%
      Dave74.94%
      Euan75.46%
      Fraser68.30%
      Heather76.31%
      Jade56.37%
      Katie55.46%
      Katy62.33%
      Kirsty90.91%
      Lewis58.92%
      Pete72.05%
      Rob85.80%
      Total88%78%79%60%65%71.45%

      2022Sainsbury’sTaste the Difference

      Looks
      75%
      Sugar
      69%
      Pastry
      64%
      Filling
      73%
      Value
      63%
      Total
      68.69%
        See the judges’ scores
        JudgesLooksSugarPastryFillingValueTotal
        Andy72.56%
        Dave73.92%
        Euan74.32%
        Fraser77.67%
        Heather67.33%
        Jade73.13%
        Katie80.00%
        Katy65.11%
        Kirsty74.20%
        Lewis45.74%
        Pete62.27%
        Rob58.01%
        Total75%69%64%73%63%68.69%

        2021Sainsbury’sTaste the Difference

        Looks
        76%
        Sugar
        53%
        Pastry
        77%
        Filling
        69%
        Value
        54%
        Total
        67.48%
          See the judges’ scores
          JudgesLooksSugarPastryFillingValueTotal
          Andy70.57%
          Dave73.98%
          Fraser73.47%
          Heather62.27%
          Jade78.41%
          Katy64.21%
          Kirsty47.38%
          Lewis67.45%
          Pete68.35%
          Rob68.75%
          Total76%53%77%69%54%67.48%

          2020Sainsbury’sTaste the Difference

          Looks
          70%
          Sugar
          35%
          Pastry
          70%
          Filling
          45%
          Value
          43%
          Total
          52.39%
            See the judges’ scores
            JudgesLooksSugarPastryFillingValueTotal
            Andy67.50%
            Emma BB59.43%
            Emma S52.50%
            Euan48.75%
            Heather47.50%
            Jade Mac62.39%
            Keenan26.93%
            Lewis60.80%
            Mark58.81%
            Michelle58.98%
            Pete53.30%
            Rob33.18%
            Rosie50.96%
            Total70%35%70%45%43%52.39%

            2019Sainsbury’sTaste the Difference

            Looks
            74%
            Sugar
            51%
            Pastry
            63%
            Filling
            51%
            Value
            58%
            Total
            57.4%
              See the judges’ scores
              JudgesLooksSugarPastryFillingValueTotal
              Andrew54.89%
              Calum43.41%
              Emma BB66.36%
              Emma S68.24%
              Euan60.68%
              Heather33.18%
              Jade38.30%
              Keenan56.59%
              Kirsty48.01%
              Lewis72.05%
              Marc66.25%
              Michelle62.61%
              Molly55.40%
              Pete61.25%
              Raymond42.39%
              Rob72.33%
              Ross71.33%
              Stephen53.75%
              Total74%51%63%51%58%57.40%

              2018Sainsbury’sTaste the Difference

              Looks
              92%
              Sugar
              47%
              Pastry
              37%
              Filling
              68%
              Value
              38%
              Total
              54.27%
              • The Picture-Perfect Pie award for the best looks.
              • The Crust Catastrophe award for the worst pastry.
              See the judges’ scores
              JudgesLooksSugarPastryFillingValueTotal
              Emma Blair53.64%
              Emma Stewart57.05%
              Euan41.59%
              Hannah63.53%
              Heather55.34%
              Jade62.16%
              Lewis51.82%
              Michelle67.84%
              Pete62.16%
              Raymond44.43%
              Stephen Weir37.39%
              Total92%47%37%68%38%54.27%

              2017Sainsbury’sTaste the Difference

              A silver medal for 2nd place.
              Looks
              96%
              Sugar
              32%
              Pastry
              92%
              Filling
              90%
              Value
              84%
              Total
              80.43%
              • The Picture-Perfect Pie award for the best looks.
              • The Flakiest Favourite award for the best pastry.
              • The Merriest Mincemeat award for the best filling.
              See the judges’ scores
              JudgesLooksSugarPastryFillingValueTotal
              Asa78.98%
              Brian74.89%
              Emma58.41%
              Euan88.64%
              Fraser80.62%
              Jade80.62%
              Lewis76.02%
              Mike77.21%
              Niall100.00%
              Pete85.23%
              Stephen84.09%
              Total96%32%92%90%84%80.43%

              2016Sainsbury’sTaste the Difference

              Sugar
              82%
              Pastry
              77%
              Filling
              65%
              Total
              67.67%
              • The Sweet Spot award for the best sugar.
              • The Flakiest Favourite award for the best pastry.
              See the judges’ scores
              JudgesSugarPastryFillingTotal
              Asa77.41%
              Emma F54.81%
              Hannah69.63%
              Jade82.96%
              Lewis53.33%
              Pete58.52%
              Stephanie B77.04%
              Total82%77%65%67.67%

              Sainsbury’s: Taste the Difference in graphs…

              Graph Data:

              2016
              Total67.67%
              Price£1.80
              Looks0%
              Sugar81.67%
              Pastry76.67%
              Filling65%
              Value0%
              2017
              Total80.43%
              Price£1.75
              Looks96.36%
              Sugar31.82%
              Pastry91.82%
              Filling90%
              Value83.64%
              2018
              Total54.27%
              Price£2.20
              Looks91.82%
              Sugar47.27%
              Pastry37.27%
              Filling68.18%
              Value38.18%
              2019
              Total57.4%
              Price£2.00
              Looks74.41%
              Sugar51.47%
              Pastry62.94%
              Filling50.59%
              Value57.94%
              2020
              Total52.39%
              Price£2.00
              Looks70%
              Sugar35.38%
              Pastry70%
              Filling44.62%
              Value43.08%
              2021
              Total67.48%
              Price£2.20
              Looks76%
              Sugar53%
              Pastry77%
              Filling69%
              Value54%
              2022
              Total68.69%
              Price£2.25
              Looks75%
              Sugar69.17%
              Pastry64.17%
              Filling72.5%
              Value63.33%
              2023
              Total71.45%
              Price£2.75
              Looks87.5%
              Sugar77.5%
              Pastry79.17%
              Filling60%
              Value65%
              2024
              Total69.09%
              Price£3.00
              Looks71.67%
              Sugar58.61%
              Pastry77.22%
              Filling69.44%
              Value61.11%
              2025
              Total70.76%
              Price£3.50
              Looks79.5%
              Sugar62.5%
              Pastry71.5%
              Filling81.5%
              Value42.5%